Marketing Campaign Specialist

About this role

Your next adventure starts at Encamp . Encamp is on a mission to create a world where good for business is good for the environment. And we’re doing it with a modern first-of-its-kind SaaS platform for environmental compliance Built by our own EHS professionals, the Encamp platform makes environmental compliance and reporting faster, easier, and more accurate by eliminating data silos and arduous technology implementations and adoption life cycles. Today, over 300 enterprise organizations trust Encamp to safeguard 40,000+ facilities. We’re an expanding team of remote-happy Encamp ers, with roots in Indianapolis but quickly expanding throughout the U.S. As a part of the Encamp team, you’ll tackle challenges of scale and complexity as we develop our product at a fast pace and continue to create the future of EHS technology. Encamp ers choose us and grow with us thanks to a company culture that supports ownership, optimizes action, and surrounds you with intelligent and supportive colleagues to continually maximize learning. About the Role As Encamp ’s Marketing Campaigns Specialist, you will be the execution engine for all integrated marketing campaigns, supporting the full marketing team across ABM plays, events logistics, demand generation, and campaign operations. This is a role for someone who is meticulous about the details, takes genuine pride in flawless execution, and is ready to grow their ABM and demand generation skills in a hands-on environment. Your primary focus will be ABM execution support — helping build and maintain account lists, supporting 1:1 landing page builds, managing LinkedIn and HubSpot campaign setup, and ensuring that account-level programs run smoothly. You will also heavily support the events program on logistics and coordination, and plug in across content and product marketing campaign needs as the team requires. This role reports to the Director of Revenue Marketing. As a Marketing Campaigns Specialist you will be responsible for: ABM execution support: assist with account list research and maintenance, contact enrollment in HubSpot campaigns, LinkedIn matched audience setup, and 1:1 landing page builds. Ensure all ABM assets are live, tracked, and error-free before and after launch. Campaign setup and operations: Work with our external contractors to set up email campaigns, landing pages, and workflows in HubSpot. Validate UTMs, confirm Salesforce campaign attribution, test all links and forms before launch, and maintain accurate contact enrollment across active programs. LinkedIn and Google Ads support: assist with audience setup, ads and messaging, budget monitoring, and performance data pulls for active paid campaigns. Flag anomalies against benchmarks and surface them to the team proactively. Events logistics support: coordinate operational aspects of webinars and field events including registration setup, vendor coordination, attendee communications, and post-event wrap-up. Support pre-event promotion and post-event follow-up nurture in Salesloft and HubSpot. Demand generation support: assist with contact segmentation, list hygiene, lead scoring maintenance, and nurture campaign setup in HubSpot under the direction of the Director of Revenue Marketing. Content and product marketing support: coordinate asset distribution, improve brand visibility by keeping our website and social accounts updated, assist with campaign launch checklists for product launches, and support content activation across channels as needed. Reporting support: pull campaign performance data from LinkedIn Campaign Manager, HubSpot, and Salesforce to support weekly reporting and check-ins. Marketing operations hygiene: ensure contacts are enrolled correctly, lists are accurate, UTMs are tracking, and attribution is set up properly across all active programs. Flag issues before they become problems. What We’re Looking For: 3+ years of B2B marketing experience. Some exposure to ABM, demand generation, or account-based pro

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