Social Media Strategist

About this role

WHO IS RATEHUB? We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth. We're looking for a creative, strategic, and data-driven Social Media Strategist to lead the growth of Ratehub and MoneySense across social media and online communities. This role will own the end-to-end social strategy—from content ideation and production to community management, audience growth, brand governance, and performance analysis. The successful candidate will be responsible for building engaged communities, increasing brand awareness, growing followers and subscribers, and establishing Ratehub and MoneySense as Canada's leading destinations for trusted personal finance information and financial products. You'll also play an important role in expanding the reach of our content across social platforms, forums, and emerging AI-powered search experiences. YOUR RESPONSIBILITIES Social Media Strategy & Growth Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, and other relevant social platforms and online communities. Build and manage content calendars aligned with editorial priorities, marketing campaigns, product launches, seasonal events, and breaking financial news. Identify trends, platform updates, and emerging content opportunities to maximize reach, engagement, and audience growth. Continuously test and optimize content formats, messaging, posting cadence, and creative approaches using performance data. Support the company's Generative Engine Optimization (GEO) strategy by amplifying authoritative content across social media, forums, and online communities. Partner with SEO, editorial, and marketing teams to maximize the reach and discoverability of key articles, research, calculators, tools, and original analysis. Content Creation & Video Production Own the end-to-end creation of social content, including ideation, scripting, filming, editing, publishing, and optimization. Create engaging short- and long-form videos for Instagram Reels, Facebook Reels, TikTok, YouTube, and other platforms. Serve as an on-camera spokesperson, creating authentic, entertaining, educational content that builds trust with Canadians. Translate complex personal finance topics, including mortgages, credit cards, insurance, banking, investing, and loans, into compelling, easy-to-understand content. Repurpose content across multiple channels to maximize reach and efficiency. Community Management & Online Engagement Manage day-to-day community engagement across all social channels. Respond to comments, direct messages, and community questions in a timely, hel

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