Bilingual Senior Regional Media Advocacy Manager (English & Spanish) - Remote

About this role

The American Cancer Society Cancer Action Network (ACS CAN) is the nation's leading cancer advocacy organization. Together with our charitable partner, the American Cancer Society, we work in Congress, state legislatures and local jurisdictions to support evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. Leads media advocacy efforts for assigned territory of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico, both in English and Spanish, providing input into campaign planning, implementing tactics to support policy and revenue activities, driving relevance, and enhancing ACS CAN brand recognition in support of local, state, and federal priorities. Provides a full range of media outreach, including developing target media lists and building relationships with key Capitol press corps, health reporters and diverse news outlets. Drafts talking points, fact sheets, news releases/advisories as well as opinion editorial articles and letters to the editor. Secures editorial meetings and earned media placement by leveraging digital media skills and selling story ideas by phone and electronically to print, radio and TV newsrooms. ***Candidates must be home based in one of these following states/territories: Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico. Must be a strong communicator with excellent writing and verbal skills in English and Spanish.*** ESSENTIALFUNCTIONS: Assistin drafting and implementation of strategic media advocacy plans for local,stateand federal policy campaigns, todemonstratebroad basedpublic support for cancer-related policy initiatives.Assistin occasional ballot and electoral campaign planning. Draft and implement such plans directly, in assigned multi state geographyof Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico.(30%) Develop messaging that is tailored to the specific political environment and attuned to the rapid pace of legislative activities. Write and coach others to enhance their writing of press releases, media advisories, letters to the editor, op-eds, talking points, FAQs, fact sheets,speeches,presentationsand other media material as needed, ensuringappropriate reviewfor subject matter accuracy and brand standards.Plan and manage media events, including press conferences and editorial board meetings.(30%) Develop andmaintainrelationships with press corps in assigned multi stategeography, andproactively engage these reporters on legislative issues as well as responding to media inquiries. Track and report media results and trends.(20%) Coordinate activities with ACS Marketing & Communications staff, as well as with ACS CAN media advocacy colleagues as needed.Manage media activities to support ACS CAN fundraising.(5%) Conduct mediatrainingsas needed for volunteers and staff.Identifyand/or vet and train staff and volunteer spokespeople with personal stories related to ACS CAN’s policy campaigns.(5%) Represent ACS CAN in coalitions for priority campaigns to ensure coordination and brand recognition with joint media activities(5%) Elevate the profile of ACSCAN,by working through the media to ensure that opinion leaders are aware of ACS CAN legislative activity and voter education activity.(5%) EXPERIENCE/QUALIFICATIONS: Minimum Degree Required:​Bachelor's Degree​ Preferred Degree:​Bachelor's Degree​ Certificate(s) or License(s):N/A Years of experience: 2-3 years KNOWLEDGE, SKILLS, AND ABILITY: Spanish language proficiency required At least 2-3 years of experience in journalism or public relations and/or legislative communications. Familiarity with the legislative and/or political processa must; familiarity with reporters and/or media outlets in the covered markets preferred. Political campaign or legislative experience preferred. Knowledge of health care policypreferred. Excellent written, oral,interpersonaland computer skillsrequired. Ability to work independently with minimum direction as well as work as a memb

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