Senior Consultant, Martech Engineering

About this role

Ready to Make Your Mark? Are you enthusiastic about solving problems in the ever-evolving digital landscape and leveraging its potential to revolutionize businesses and enhance customer engagement? Our team is on the lookout for a Senior Consultant who possesses a robust consultative mindset, a genuine commitment to delivering value to clients, and a background in working with marketing technologies. We're in search of an individual with business acumen, strategic thinking and consultative mindset, who can captivate an audience and collaborate with clients and cross-functional teams to make informed, data-driven decisions regarding their digital strategies. In this role, you'll be client facing to gain a deep understanding of their business objectives and pain points. Your goal will be to identify, conceptualize, and implement innovative solutions that enhance user engagement, satisfaction, and ongoing value. As a Senior Consultant at BlastX, you will lead the execution of complex marketing technology projects, manage client relationships, and act as a strategic advisor. You will drive project success by ensuring the quality of deliverables, mentoring junior team members, and contributing thought leadership to the firm and the industry. The Senior Consultant has an opportunity to Make Your Mark every day solving challenges and see the positive impact of your work. Make your Mark every day -- on each other, our clients, our company, our industry, and the community. Primary Responsibilities You will take ownership of high-value client engagements, deliver tailored solutions, and ensure alignment with strategic objectives. Lead platform and architecture audits, addressing areas such as scalability, privacy compliance, and multi-channel data integration. Oversee the implementation of analytics tools (e.g., Adobe CJA, Amplitude, GA4) to measure performance across digital touchpoints and campaigns. Configure and optimize tag management systems (e.g., Adobe Tags, Tealium IQ, GTM) for accurate data tracking and reporting. Manage customer data platform (CDP) integrations, ensuring seamless activation of centralized customer data for personalization and segmentation. Collaborate with clients to develop strategic roadmaps that might include initiatives such as the implementation of AI-powered recommendation engines for dynamic, real-time personalization or advanced attribution models. Author detailed scopes of work, resource work plans, and technical specifications for large-scale projects. Ensure alignment with the scope of work outlined in client contracts by proactively managing deliverables, identifying potential blockers, communicating them to stakeholders, and leading efforts to resolve issues while maintaining client expectations. Review and validate deliverables, ensuring accuracy, functionality, and alignment with client expectations. Mentor junior engineering team members by reviewing their work, providing constructive feedback, and offering guidance on best practices in analytics implementation and integration projects. Deliver training sessions for client teams on topics such as audience segmentation, predictive analytics, and real-time personalization. Implement innovative engineering practice optimizations, such as leveraging automated QA or data validation tools, to enhance efficiency and elevate the quality of all client engagements. Contribute thought leadership through blog posts, webinars, or case studies on innovative topics, such as generative AI for content testing or AI-driven customer retention strategies. Identify emerging trends like machine learning for predictive analytics or AI-powered customer journey mapping and recommend their integration into client solutions. Desired Knowledge, Skills, & Qualifications This is a seasoned professional role with advanced technical expertise, strategic insight, and the leadership skills to mentor teams and manage complex client engagements: Bachelor’s Degree in Marketing, B

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