Event Marketing Manager (Fully Remote)

About this role

Who We Are & What We Do: Branching Minds ’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps. We don’t play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world. If using innovation to reimagine education in service of equity energizes you -- join our team! The Calling: The Event Marketing Manager will be an integral part of our marketing teams, owning the strategy for large-scale and regional education industry conferences and events, as well as marketing webinars, the MTSS Summit, and other sales-hosted events, ensuring a top-notch experience for participants, driving leads, and reflecting a great brand experience. This person will own the whole function of event management, from strategic conference selection to on-the-ground execution, including collaborating on content creation, leading lead generation for participation, and tracking and analyzing data to identify event impact. Reporting to the Sr. Demand Generation Manager, this individual will work closely with the sales team to plan and optimize 15-20 events per quarter and work with the marketing team on the annual MTSS Summit. This requires great communication and collaboration skills to align priorities across teams, along with exceptional organization and prioritization to manage overlapping timelines without dropping details. All events are intended to drive pipeline, increase revenue, and meet team and company goals. This position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination. Core responsibilities will include researching, evaluating, and recommending the right education industry conferences and events to prioritize for maximum ROI; managing event timing and logistics across multiple events simultaneously; collaborating with marketing on promotional strategies, including creation of web and registration content, email marketing, and social media; and tracking and managing leads generated through event participation. What You Will Achieve: Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation. Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes. Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention. Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentat

Skills and categories