Head of Brand Marketing

About this role

Why Faculty? We established Faculty in 2014 because we thought that AI would be the most important technology of our time. Since then, we’ve worked with over 350 global customers to transform their performance through human-centric AI. You can read about our real-world impact here . We don’t chase hype cycles. We innovate, build and deploy responsible AI which moves the needle - and we know a thing or two about doing it well. We bring an unparalleled depth of technical, product and delivery expertise to our clients who span government, finance, retail, energy, life sciences and defence. Our business, and reputation, is growing fast and we’re always on the lookout for individuals who share our intellectual curiosity and desire to build a positive legacy through technology. AI is an epoch-defining technology, join a company where you’ll be empowered to envision its most powerful applications, and to make them happen. What you will be doing The Head of Brand Marketing ensures that Faculty looks, sounds and shows up like the category leader it is: through a distinctive brand, a body of storytelling with a genuine point of view, a library of sharp assets that bring to life the exceptional work of our teams, and a marketing plan that is tightly aligned to Faculty’s business plan and strategic intent. It is delivered with a standard of craft that means nothing about Faculty ever feels accidental. Strategic Responsibilities This role has two core mandates: 1. Brand Strategy & Differentiation You will be the primary custodian of the Faculty brand. Differentiating and elevating Faculty is a core strategic priority: you will position the company as the clear leader in applied AI, building reputation through bold, opinionated storytelling rather than the vague futurism that dominates so much of AI marketing. 2. Marketing Strategy & Delivery You will co-create Faculty’s marketing strategy with the Director of Marketing and Communications, and develop and own the marketing plan that brings it to life, in line with Faculty's overall business plan and strategic intent. You will hold the bar for excellence in marketing delivery: every asset matches the premium feel of our brand, every campaign is executed with purpose and precision, every narrative is crisp and intentional. You will oversee events, digital, creative and content, making sure everything we produce is sharp, crisp, high quality and unmistakably Faculty. Key Deliverables: Brand & Narrative Primary custodian of the Faculty brand Foundational assets: corporate and commercial narratives, brand guidelines, case studies, canonical assets, ensuring central assets are culturally sensitive and travel well Faculty differentiation: build Faculty’s reputation as a leader in applied AI through powerful storytelling about our work and opinionated perspectives on applied AI Marketing Strategy & Planning Develop and own the marketing plan, ensuring it is tightly aligned to the business plan and able to flex as priorities shift. Sit as a core member of the Marketing Leadership Team, shaping decisions that affect the wider function and bringing a brand and marketing lens to the leadership table. Use data and audience insight to prioritise investment, favouring durable brand equity and growth over vanity metrics. Marketing Delivery Ensure every asset matches the premium feel of the Faculty brand and speaks directly to the audiences it's built for Execute with purpose and precision: every campaign, launch and piece of content should have a clear reason to exist and a clear standard it's held to. Set and protect a language standard that is parsimonious and human: no jargon, no filler, no vague futurism, just clear, confident writing that respects the reader. Digital, Creative & Content Oversight Oversee digital, creative, events, and content, ensuring every output is intentional, high quality and unmistakably Faculty. Direct creative development across campaigns, visual identity applications, video a

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