Growth & eCommerce Mktg Dir

About this role

Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable. Overview How You Can Make a Difference As Director, Growth & eCommerce Marketing, this role leads HealthEquity ’s paid media acquisition strategy and digital growth engine across search, social, programmatic, and related performance channels. This role is accountable for driving measurable consumer acquisition, efficient account growth, and improved conversion across HealthEquity ’s direct-to-consumer digital journeys and ecommerce marketplace offerings. This leader brings together performance marketing, paid media strategy, eCommerce conversion, audience targeting, creative testing, analytics, and cross-functional execution to improve the full acquisition funnel. The role partners closely with Product Marketing, Lifecycle Marketing, Product, Analytics, MarTech, Creative, Compliance, Legal, Sales, and Technology teams to scale compliant, efficient, and customer-friendly growth programs that support HealthEquity ’s mission to connect health and wealth. Success in this role requires a strategic, hands-on growth leader who can balance channel expertise with strong commercial discipline. The ideal candidate is highly analytical, customer obsessed, performance-driven, and comfortable operating in a regulated environment. This leader translates business goals into paid media strategies, builds disciplined test-and-learn programs, improves conversion economics, and leads teams, agencies, and cross-functional partners with clarity, accountability, collaboration, and urgency. What You’ll be Doing Growth Strategy and Performance Marketing Lead HealthEquity ’s growth and eCommerce marketing strategy, with primary accountability for paid media acquisition across search, social, programmatic, display, video, and emerging performance channels. Own acquisition performance across paid search, paid social, programmatic media, retargeting, affiliate, and related digital channels, with clear accountability for traffic quality, conversion performance, and measurable business impact. Develop and execute full-funnel paid media strategies to drive qualified traffic, account openings, funded accounts, product adoption, and measurable revenue growth. Manage channel mix, audience strategy, bidding approaches, budget allocation, creative testing, landing page alignment, and performance optimization across paid media programs. Build and manage a disciplined testing roadmap across campaigns, audiences, offers, creative, messaging, landing pages, and funnel experiences. Translate customer insights, audience data, funnel analytics, attribution reporting, and market trends into actionable paid media growth opportunities and investment recommendations. Campaign Execution, Measurement, and Optimization Oversee campaign planning, execution, quality assurance, measurement, and optimization to improve efficiency, conversion, CAC, ROAS, funded account rate, and overall business impact. Improve online conversion paths for prospective members by simplifying decision journeys, reducing friction, and aligning media, messaging, and landing page experiences. Establish performance dashboards, operating rhythms, and executive-ready reporting to communicate results, insights, risks, and recommendations. Use analytics, attribution, experimentation, customer behavior insights, and financial outcomes to inform channel performance, prioritization, and optimization decisions. Budget, Vendor, and Partner Management Manage agency, vendor, platform, and budget relationships tied to paid media, eCommerce performance, analytics, attribution, and optimization. Make data-informed recommendations on media investment, channel prioritization, vendor performance, and budget allocation to improve acquisition efficiency and business outcomes. Partner with internal teams and external partners to ensure campaigns are compliant, brand-aligned, customer-friendly, and operationall

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