Outbound Marketing Specialist

About this role

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST About the Role At Pavago , one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing . You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization . If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit. What You’ll Own Outbound Campaigns & Pipeline Generation Build and execute outbound campaigns targeting high-value B2B prospects. You’ll: Develop scalable outbound prospecting systems Build outreach playbooks and workflows Execute campaigns across LinkedIn, email, and other outbound channels Generate qualified conversations and meetings Maintain consistent follow-up with prospects Continuously improve campaign performance Prospect Research & Lead List Building Research and build targeted prospect lists using: LinkedIn Sales Navigator Apollo Clay ZoomInfo Similar prospecting platforms You’ll identify and segment prospects based on: Ideal Customer Profiles (ICPs) Industry Company size Geography Decision-maker roles Relevant buying signals Maintain clean and organized prospect databases and campaign trackers. LinkedIn Outreach & Engagement Use LinkedIn as a core outbound and relationship-building channel. Responsibilities include: Personalized prospect outreach LinkedIn messaging Prospect engagement Strategic follow-ups Relationship building Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences. Cold Email & Outreach Copywriting Write compelling, personalized copy for: Cold emails LinkedIn messages Follow-up sequences Outreach campaigns CTAs Lead magnets Test different: Messaging angles Value propositions Personalization approaches Subject lines CTAs Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations. Lead Magnets & Outbound Assets Create and coordinate outbound assets that improve campaign performance, including: Lead magnets Guides Checklists Value-driven resources Prospecting materials Use these assets strategically to improve response and conversion rates. Performance Tracking & Optimization Monitor outbound performance across: Response rates Positive reply rates Engagement Meetings generated Qualified conversations Pipeline contribution Use performance data to improve: Targeting Messaging Personalization Campaign structure Follow-up cadence Prospect segmentation Sales & Leadership Collaboration Work closely with leadership and sales teams to: Improve prospect targeting Refine ICPs Strengthen messaging Evaluate lead quality Improve outbound-to-sales handoffs Generate more qualified pipeline opportunities What Makes You a Strong Fit You: Understand outbound as a system, not just sending cold emails Know how to research and identify high-quality B2B prospects Can write personalized outreach that earns responses Understand B2B buyer psychology and high-ticket sales cycles Follow up consistently without relying on constant supervision Think analytically about campaign performance Are comfortable testing and iterating quickly Take ownership of pipeline outcomes Thrive in fast-moving, remote environments Required Experience & Skills 2+ years of experience in: B2B outbound marketing Lead generation SDR/BDR Outbound prospecting Similar pipeline-generation roles Strong hands-on experience with LinkedIn outreach Experience using prospecting tools such as: LinkedIn Sales

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