Ads Campaign Coordinator

About this role

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong. Penta Brand Strategyis the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most. Role Summary: Penta’s Brand Strategy team is seeking a detail-oriented Ads Campaign Coordinator to support the execution, management, optimization, and reporting of integrated paid media campaigns. This is a hands-on role for someone who wants to build deep expertise across digital advertising platforms and develop their skills in campaign management, performance analysis, and optimization. The Ads Campaign Coordinator will spend much of their time working directly in advertising platforms to build campaigns, monitor pacing and performance, make optimizations, conduct quality assurance, and support campaign reporting. They will work closely with Ads Campaign Managers and other members of the paid media team to ensure campaigns launch accurately, deliver as planned, and continuously improve throughout their flight. The ideal candidate is highly organized, analytical, curious, and detail-oriented. They are comfortable working with data, interested in understanding why campaigns perform the way they do, and eager to develop the technical and analytical skills needed to grow within paid media. The Ads Campaign Coordinator is expected to: Build, launch, manage, and optimize campaigns across platforms including Google Ads, YouTube, LinkedIn, Meta, X, and programmatic media Support the execution of direct publisher partnerships and other integrated paid media campaigns Manage day-to-day campaign pacing and performance, ensuring campaigns remain aligned with approved budgets, timelines, audiences, and media plans Make ongoing campaign optimizations involving bids, budgets, audiences, placements, inventory, creative, and frequency Conduct campaign QA before and after launch to ensure targeting, budgets, creative, tracking, URLs, and other campaign settings are implemented correctly Identify delivery, tracking, or performance issues and work with senior team members and platform partners to troubleshoot and resolve them Support trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360 Coordinate with external programmatic teams and media partners on campaign launches, creative trafficking, performance, and optimizations Pull, organize, and analyze campaign performance data across platforms and reporting tools Write clear campaign insights that explain what happened, why it matters, and what optimizations or next steps should be considered Support the development of recurring campaign reports and other internal and client-facing deliverables Maintain accurate campaign documentation, optimization logs, naming conventions, and other campaign-management processes Develop a strong understanding of campaign objectives, audiences, media plans, and KPIs to help ensure day-to-day execution supports the broader str

Skills and categories