Senior Content Marketing Manager, Merchant - EMEA

About this role

The role Help merchants get more from their partnership with Wolt and Deliveroo. Reporting to the EMEA B2B Content Team Lead, you will own merchant content programmes across both brands, with a particular focus on helping existing merchants improve their operations, discover opportunities and grow their businesses. You will identify the merchant problems worth addressing, develop the content strategy and lead delivery with colleagues across Marketing, Commercial, Operations and Product. You will also write and edit the content yourself, combining strong editorial judgement with clear ownership of performance. Your core portfolio will include merchant editorial content, customer stories, thought leadership and campaigns that support merchant success. This is a senior individual contributor role with responsibility for setting priorities, leading programmes and demonstrating their impact. What you will own Merchant editorial programmes. Build and manage a focused content plan across both brands, including the merchant blog, practical business guidance and thought leadership. Use merchant research, frontline feedback and performance data to decide what deserves investment. Merchant stories and proof. Develop a repeatable case-study programme, from identifying merchants and conducting interviews to securing evidence, approvals and reusable assets. Merchant campaigns. Lead the content strategy and delivery for agreed merchant initiatives, including operational improvements and relevant seasonal occasions. Establish the audience, desired action, content approach, responsibilities and measures before production begins. Content creation and quality. Write and edit compelling content across articles, reports, case studies, email and campaign assets. Brief designers, freelancers and other contributors where needed. Delivery across brands and markets. Coordinate stakeholders, approvals and localisation, adapting content to the needs of each brand and market. Performance and improvement. Set baselines and targets with the relevant teams, monitor results and use them to improve, expand or stop content activity. How you will work You will partner with Growth on website and acquisition content, with GTM on priority launches and with CRM on merchant communications. Those teams own their respective strategies and channel execution; you will own the agreed content programme and its contribution. Within Content, you will collaborate with the owners of merchant education, Ads & Promos, Commerce Platform and social. The Team Lead will continue to lead priority event content during the transition; you may develop stories or campaigns from those events where they support your portfolio. What success looks like You will be accountable for three areas, with targets agreed once baselines and tracking are established: Merchant action: the proportion of merchants who take the intended next step after engaging with your content, where tracking allows. Useful engagement: meaningful consumption of priority content, measured through relevant indicators such as engaged reading, completion or repeat engagement. Use of merchant proof: adoption and reuse of case studies and evidence by Commercial and Marketing, with feedback on their effectiveness. You will report what is working, what is not and what you recommend changing. Wider retention and growth outcomes will be shared with the teams responsible for them. What you will bring A track record of independently building and improving B2B content programmes, with examples of measurable results. Excellent writing, editing and interviewing skills, supported by a portfolio of substantive work such as case studies, editorial programmes, reports or campaigns. Experience leading campaigns across functions, including setting priorities, resolving competing requests and coordinating delivery. Confidence using analytics and research to make decisions, define success and explain the limits of attribution. Strong commercia

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