Growth Marketing Manager

About this role

Mission Statement & Values: Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities. Job Summary: The Manager, Growth Marketing is responsible for owning the activation layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing, this role helps turn strategy, messaging, content, and campaigns into measurable audience engagement and action across Shine Early Learning and Acelero Learning. This individual leads the execution, activation, optimization, and performance tracking of integrated marketing campaigns across a connected digital ecosystem. The role sits at the center of campaign activation, lead generation, conversion optimization, HubSpot-enabled growth systems, audience segmentation, analytics, and future paid media readiness. Essential Duties & Responsibilities: Activates integrated marketing campaigns across multiple channels, audiences, and funnel stages Operationalizes collaborative campaign strategies developed across Marketing, Growth, Product, and Sales-aligned stakeholders to support lead generation, nurture, conversion, performance tracking, and revenue growth. Builds scalable growth systems that support audience acquisition, lead generation, engagement, and conversion Ensures campaigns are connected across email, landing pages, CRM workflows, digital channels, organic content, and future paid media initiatives Helps evolve the organization from disconnected marketing tactics toward a more connected, measurable, modern marketing ecosystem Monitors and optimizes campaign performance across growth marketing initiatives Build dashboards and reporting frameworks tied to lead generation, conversion, funnel progression, engagement, audience growth, campaign performance, and pipeline influence Conducts A/B testing and iterative optimization across messaging, calls to action, landing pages, forms, audience targeting, and conversion flows Translates campaign data into actionable recommendations and growth insights Helps prepare the organization for more advanced paid media and performance marketing maturity over time Supports foundational infrastructure needed for scalable growth campaigns including tracking architecture, audience readiness, attribution systems, conversion tracking, campaign organization, and reporting visibility Partners with leadership on future growth marketing scalability and channel expansion opportunities Serves as a key operational lead for growth-focused marketing execution inside HubSpot Builds and manages campaign workflows, audience segmentation, smart lists, forms, landing pages, lead routing, campaign attribution structures, conversion pathways, and reporting systems Helps operationalize scalable campaign infrastructure and audience management systems Partners with VP of Marketing, RevOps, and Lifecycle Marketing to improve CRM alignment, data quality, tracking consistency, and workflow scalability Builds and optimizes pathways that move audiences from interest to action Supports lead capture strategy across campaigns, forms, landing pages, CTAs, and digital experiences Identifies opportunities to reduce friction and improve conversion performance across the customer journey Partners closely with UX, Product Marketing, Lifecycle Marketing, and Content teams to improve engagement and conversion outcomes Helps establish more connected digital experiences across websites, campaigns, and customer journeys Builds audience segmentation strategies aligned to campaign goals, customer behavior, lifecycle stages, and audience types Develops audience strategies that connect with the ful

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