Email Marketing Specialist

About this role

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Pets Best is a subsidiary of Doubtless. Pets Best offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. Job Summary: Pets Best is seeking an Email Marketing Specialist to support customer engagement, retention, and growth through targeted email and lifecycle marketing programs. This role is ideal for candidates with 2-5 years of hands-on email marketing experience, strong HTML skills, experience using Acoustic, Braze, or comparable ESP platforms, and a strong analytical mindset. The person in this role will own email measurement, performance reporting, testing, optimization, and channel hygiene to ensure campaigns and automated journeys are continuously improving, reaching the inbox, and delivering against business goals. Job Location: Remote – USA Main Responsibilities: Build,maintain, andoptimizeautomated customer journeys to engage current and prospective customers, support lifecycle programs, drive conversions, and increase brand affinity. Configure entry events, decision splits, audience segmentation, and campaign logic to deliver personalized andtimelycustomer communications. Own email measurement and optimization, including KPI definitions, campaign analysis, recurring reporting, insight generation, A/B testing, and recommendations that improve engagement, conversion, retention, and program effectiveness. Create compelling, responsive email templates using HTML and ensure compatibility across devices and platforms. Manage email lists, segmentation strategies, personalization, and automation workflows. Own email channel hygiene and deliverability best practices, including list quality, suppression management, bounce handling, preference management, sender reputation monitoring, and inactive audience strategies. Monitor channel health indicators such as bounce rates, spam complaints, unsubscribes, engagement trends, inbox placement, domain reputation, and audience fatigue; recommend re-engagement, frequency, and sunsetting strategies to protect long-term channel performance. Collaborate with creative, marketing, technology, ESP, and compliance stakeholders to align messaging, brand standards, deliverability, consent, unsubscribe requirements, and list-health governance. Basic Qualifications: 2-5 years of professional experience in email marketing, preferably in insurance or related industries. Demonstratedproficiencyin HTML for email design, QA, and troubleshooting. Strong hands-on experience with Acoustic, Braze, or comparable ESP platforms. Experience building automated customer journeys, lifecycle campaigns, and audience segmentation strategies. Strongproficiencyin email and lifecycle marketing analytics, including KPI development, performance reporting, trend analysis, A/B testing, segmentation analysis, and translating insights into actionable optimization recommendations. Experience using campaign, CRM, ESP, and web analytics reporting tools to evaluate performance and communicate recommendations to technical and non-technical stakeholders. Working knowledge of email deliverability and channel hygiene best practices, including sender reputation, aut

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