Associate Director, eCommerce

About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3540 - Associate Director, eCommerce - UK Role Summary and Impact We are seeking an experienced Retail Media leader to drive strategic planning, client delivery, and team performance across a portfolio of commerce accounts. This role combines deep retail media expertise with strong account leadership, responsible for developing insight-led strategies, overseeing end-to-end campaign execution, and delivering measurable business outcomes across key platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue. Account Leadership & Delivery Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices. Strategic Planning & Business Understanding Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes. Retail Media Platform Expertise (Amazon, Citrus, Criteo) Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels. Innovation & Proactive Thinking Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge. Client & Partner Relationship Management Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope. Team Leadership & Development Support and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression. Communication Leadership Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required. Operational Excellence & Process Improvement Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology. Financial & Process Ownership Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns. Measurement & Performance Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients. Workshops & Strategic Contribution Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction. Cross-Team Collaboration Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams. Retail Media Integration Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix. Partner & Product Development Support the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring cont

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