Associate, Paid Social, Global Client Solutions

About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3259 - Associate, Paid Social, Global Client Solutions Role Summary and Impact The role exists to support a growing Paid Social specialist team where we are looking for an experienced Paid Social Account Executive who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Account Director and Manager to implement the strategic vision of the account and team. The candidate will report to the Paid Social Account Director though will work consistently with the Account Manager. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimisation of Paid Social activity as part of integrated multi-channel campaigns. Key Responsibilities: Campaign Management & Execution Support the setup and ongoing management of paid social campaigns across key platforms Implement campaign builds based on briefs provided by the Account Manager Assist with audience setup, creative trafficking, and campaign structuring Execute campaign updates including bid changes, budget adjustments, and targeting refinements Monitor campaign delivery and pacing, flagging issues to the Account Manager Support ongoing optimisation initiatives Quality Assurance & Best Practice Conduct detailed QA checks across campaign builds and live activity Ensure accuracy and adherence to naming conventions, structures, and best practices Maintain a high level of attention to detail across all tasks Support maintenance of process documentation and checklists Data & Reporting & Insights Support the creation of performance reports Populate reporting templates with accurate data and metrics Assist in drafting initial commentary and identifying trends Escalate anomalies, risks, or opportunities to the Account Manager Team & Stakeholder Collaboration Work closely with the Account Manager to deliver campaigns and reporting Communicate task progress and updates clearly Support collaboration with wider offshore teams where needed Assist in preparation of materials for wider team projects and presentations Operational Excellence Deliver all assigned tasks accurately and on time Follow defined workflows, templates, and processes Support budget tracking and admin processes where required Contribute to identifying efficiency improvements Learning and Development Build expertise across paid social platforms and features Participate in training and certification programmes (e.g., Meta Blueprint) Develop skills in campaign management, optimisation, and analytics Skills and Experience Experience in digital marketing or paid social (agency or in-house preferred but not required) Basic knowledge of key platforms (Meta, TikTok, Snap, etc.) Strong attention to detail and accuracy Proficiency in Excel and PowerPoint Strong organisational and time management skills Analytical mindset with willingness to learn Strong communication skills for internal collaboration Desirable Criteria Language skills Other channels such as Social Media Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth a

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