Social Media Manager

About this role

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise! General Summary: The Social Media Manager is responsible for leading, executing, and scaling an organic B2B social media strategy designed to drive ConnectWise brand authority, audience engagement, and community growth among technical audiences and IT professionals. We’re looking for someone with expertise translating corporate narratives, messaging frameworks, and thought leadership content into social-first content strategies that drive awareness, engagement, and credibility among MSPs, customers, and technology professionals. This role focuses on enterprise brand execution, operational efficiency, and field marketing amplification. The ideal candidate leverages modern marketing workflows, combining deep expertise in enterprise management platforms like Sprinklr with cutting-edge AI tools to automate operations, synthesize insights, and deliver high-impact digital and experiential content at scale. Essential Duties & Responsibilities: Develop and execute a comprehensive B2B social media strategy across core corporate social channels, ensuring messaging aligns with established narrative framework, company goals, and defined buyer personas. Own day-to-day platform governance, publishing, listening, and reporting using Sprinklr as the central enterprise management tool. Implement and refine AI-driven workflows (e.g., automated tagging, LLM copywriting, smart scheduling, social listening summarization) to maximize speed to market and operational efficiency. Plan and execute experiential social marketing strategies for major events to extend event reach. Identify opportunities to create, curate, and optimize high-quality short-form content in collaboration with the broader brand team, tailored to IT professionals, MSP owners, and tech leaders. Monitor and nurture the online community, engaging authentically with technical decision-makers and responding to mentions and inquiries. Support executive thought leadership programs by developing and executing social content that amplifies specific executive perspectives, thought leadership assets, media engagements, and strategic company narratives. Lead employee advocacy initiatives to empower colleagues and SMEs to amplify key company narratives. Partner with Corporate Communications colleagues and executive stakeholders to support executive social presence, including content planning, platform optimization, and amplification of speaking engagements, media coverage, and thought leadership assets. Use analytics to track channel performance, competitive sentiment, and share of voice, consistently delivering actionable insights and reporting on an established cadence. Proactively track, evaluate, and test emerging social media trends, algorithm updates, and platform feature changes to continuously optimize channel performance and keep the social strategy ahead of industry shifts. Design and deliver structured social selling and social advocacy training programs for sales and SMEs, empowering teammates with best prac